The Process
Who Are We?
Values
Nimbleness
Integrity
Deep
Empowerment
Personality
Curious
Scrappy
Knowledgeable
Methodical
Passionate
Optimistic
Empathetic
Tone
Enthusiastic
Calm
Inspiring
Friendly
Presentation
Timeless
Clean
Concise
Futuristic
/ The Design Brief /
The Problem /
A survey of competitor and industry marketing materials reveals an industry in which it is hard to distinguish one architectural business from another. Most firms use the same types of imagery, similar descriptive language, and offer the same types of services as their key value proposition.
The Goal /
The goal of this brand refresh is to help BAM distinguish itself in a marketplace where architectural services are becoming commoditized. BAM needs to communicate how it is different from its peers and competitors and why this difference is valuable to clients.
The Solution /
In order to cut through the noise of a proliferation of architectural firms presenting themselves in a “standardized” manner, BAM needs to adopt a bolder, more interesting voice to reach its target audience and underscore its value proposition. We can do this by being:

The Boldness Meter
