Pfizer was launching a new company to market off-patent drugs in the Asia Pacific Rim market. The following case study highlights the array of design directions that were presented to Pfizer in the development of their new brand name, logo, and identity system. The final name and logo were chosen from these images.

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Stephen Cannarelli
Director, Branding+Digital

scannarelli@bamcreative.io
917-698-3229 direct

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