NYU Langone Orthopedic Hospital
Pediatric Wing
New York, New York

Formerly the NYU Hospital for Joint Diseases, strategic hospital rebranding changed the name to NYU Langone Orthopedic Hospital. A growing body of evidence on the positive results of patient-centered care convinced the hospital of the need to move from a sterile, clinical approach to a warmer, more family oriented approach. BAM created a design with age-appropriate physical, mental and emotional interactions between the family, patient, doctor and hospital staff. A ribbon cutting attended by leaders and practitioners from the medical community drew much praise and many accolades.

Photography © Seong Kwon