NBC Universal
Studio 1A: Today Show
New York, NY

NBC Universal was looking to create a cohesive design that would integrate the branding of Today with the various green rooms and support spaces associated with the show. A strict phasing plan was necessary in order to complete the majority of construction while the Today staff was away shooting on location.

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Working with end-users and the NBC facilities team, BAM created a vision that would link the different spaces together via an energetic palette and bold finishes. Steps were taken to create both a user-friendly environment for the staff and an inviting space for guests of the show. BAM and NBC have maintained a long working relationship, which has resulted in many successful projects. This relationship allowed BAM to take the Today brand and find creative and exciting ways to work it into the iconic space at Rockefeller Center.

Photography © Albert Vecerka | Esto